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About

With over 20 years of experience as an agency creative, I’ve honed my craft with some of the top agencies in New York. I’ve worked on campaigns for a diverse list of brands such as Volkswagen, Neutrogena, Ralph Lauren, Rolex and many others. Most recently I worked with Volkswagen and helped launch their new all-electric ID.4 with great success.

Experience

Freelance

Art Director / January 2024 – Current

  • JCPL Engineering working with NYPA (New York Power Authority) on Electric Vehicle Outreach programs.

Wunderman Thompson NY

Art Director / Volkswagen / August 2019 – January 2024

  • Launched the campaign for the new all-electric Volkswagen ID.4.

  • Created new branding design for US Market launches.

  • Developed creative concepts for Volkswagen across all media from digital to print.

Hogarth Worldwide

New Business / Presentation Specialist / January 2014 – August 2019 

  • Creative design for JP Morgan / HSBC.

  • Designed presentations for client and new business pitches.

J. Walter Thompson 

Art Director / Senior Designer / July 2011 – January 2014

  • Creative concepts for Rolex / Dannon / SummerStage.

  • Developed creative for new business pitches. 

  • Created digital, social, print, outdoor, and TV campaigns.

Exit Creative Company  

Freelance Art Director / June 2009 – July 2011

  • Designed advertisement campaigns for American Living / NYTimes / Shell. 

  • Retouched and oversaw production of National / Instore ads.

Roberts & Tarlow   

Senior Designer / February 2006 – October 2008 

  • Assistant to Art Directors on J&J / Lubriderm / Hunter Douglas. 

  • Created digital, social, print, outdoor, and TV campaigns. 

  • Managed studio digital file workflows.

Carlson & Partners / Tarlow Advertising    

Designer / Retoucher / November 1999 – September 2005  

  • In-house development for Ralph Lauren / Neutrogena / Revlon / Almay accounts.  

  • Worked directly with Art Directors in creating mechanicals and design concepts.  

  • ​Photo compositing for ad campaigns.

Education    

New York University / Masters Degree in Digital Imaging & Design

Contact Info

Ken Lau / dba Kenbo5
425 East 73rd Street, Apt 1RE, New York, NY 10021

Email: kenbo@kenbo5.com 

Tel: (917) 716-3697

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